How do you cover the story and how do you acknowledge that you are owned by the same corporation?

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  • Write a 500- to 550-word essay response for Part One. Comprehensive writing skills must be used.
  • Choose one of the three media problems below as the topic for your essay response.
    • You are the news director of a local television station. The city council has just voted to close city parks 3 days a week to save money. Meanwhile, a major celebrity has died. The park story has greater effect on your viewers, but the celebrity death will get bigger ratings? Which do you make your lead story and why?
    • Your news organization is owned by a massive corporation that also owns an electronics company. It has learned that the refrigerators the electronics company makes are fire hazards and have destroyed several homes. How do you cover the story and how do you acknowledge that you are owned by the same corporation?
    • You are the chief editor of a large metropolitan daily newspaper. One of your reporters is caught fabricating sources and making up facts. How do you handle the situation, from disciplining the reporter to explaining it to your readers?
  • Solve the problem using what you have learned. Solutions must be realistic. If you think cable news networks do not have enough foreign coverage, for example, it is not enough to say you will simply hire more reporters. You must say where that money will come from. Be creative, both in the identification of the problem and, especially, in the solution.

 

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