Explain the importance of understanding the influence of psychological and social processes on marketing communications

/in /by

Submit an annotated reference list, showing the works cited in the
paper, which must include at least eight peer-reviewed sources from
the University Library.

 

Learning Team
Consumer Traits
and Behaviors
Paper and
Presentation Formal
Outline
Prepare a 1,050- to 1,400-word formal outline covering the initial
preparation for the Consumer Traits and Behavior Paper. Include a
thesis, major topics, and sub points.
Format your paper consistent with APA guideline, including
references.

Prepare a 2,100- to 2,450-word paper in which you examine
consumer traits and behaviors. Address the following:
• Identify at least three psychological processes and three social
processes that may influence consumer behavior.
• Explain the importance of understanding the influence of
psychological and social processes on marketing
communications.
• Explain the relationship between consumer traits and behavior.
Provide a specific example.
• Analyze how social and cultural settings influence consumer
behavior.
• Examine the reasons why consumers interpret marketing
messages differently.
Include at least eight peer-reviewed sources.
Prepare a 10- to 15-minute oral presentation accompanied by an 8-
to 10-slide Microsoft® PowerPoint® presentation.
Submit an 8- to 10-slide Microsoft® PowerPoint® presentation with
speaker’s notes if you are an Online Campus student.
Format your paper consistent with APA guideline, including
references.

 

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