Explain the importance of understanding the influence of psychological and social processes on marketing communications.

Prepare a PowerPoint presentation with speaker notes in which you examine consumer traits and behaviors. Address the following:

 

• Identify at least three psychological processes and three social processes that may influence consumer behavior.

 

• Explain the importance of understanding the influence of psychological and social processes on marketing communications.

 

• Explain the relationship between consumer traits and behavior.  Provide a specific example.

 

• Analyze how social and cultural settings influence consumer behavior.

 

• Examine the reasons why consumers interpret marketing messages differently.

 

Include at least eight peer-reviewed sources AND text material to support points.