What are some of the differences in health care marketing today as opposed to twenty years ago?

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In the ever-changing health care industry, having an effective marketing strategy in place is more important now than ever before. The competition is greater, but also, consumer wants and needs have also changed since the introduction of marketing within the health care industry. For this discussion, respond to the following questions:

How does the health care consumer of today differ from the health care consumer of the past? Please make sure you support each example with detailed information and provide a minimum of two examples.

What are some of the differences in health care marketing today as opposed to twenty years ago? Please support your response with detailed research. Your summary must be based on research Remember that wikis and blogs are not credible resources. Cite your text using APA format, double citation

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