the an innovation spreads

QUESTION 1

1. Which of the following is NOT a category of adopter?

lazy adopter

early adopter

innovator

early majority

QUESTION 2

1. Diffusion is the method by which an innovation spreads through certain channels in particular social settings.

True

False

QUESTION 3

1. What does “social system” mean in terms of diffusion of innovation?

QUESTION 4

1. How does social maketing differ from commercial marketing?

QUESTION 5

1. Why is it important to segment your audience for social marketing?

QUESTION 6

1. Social norms marketing is a type of social marketing designed to address normalizing the desired behavior.

True

False

QUESTION 7

1. What is your biggest takeaway from this week’s content? Do you have any questions or need clarification on anything?