Southern Methodist University Mattel Case Study Discussion

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1. what do you see as the key success factors (KSFs) in the market for toy manufacturing?

Identify and briefly explain a minimum of 3 KSFs.

2. competitive conditions in the Toy industry are considered very tough overall.

Identify the factors that act to inrensify and/ or weaken the Intensity of Rivalry and determine the strength of this force.

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