Rider University Protecting Your Personal Brand Discussion

Although the focus of this class is about social media and business, it is also important to consider how to protect your own personal brand online. Each of us needs to be careful when posting to social media. A poor post could result in harsh criticism, loss of friends, or even loss of a job—in other words, create a crisis.

Read the following articles:

9 Strategies for Personal Branding Online in 2019 (Links to an external site.)Links to an external site.and A Digital Crisis Is Coming Your Way. Are you Ready? (Links to an external site.)Links to an external site. Also read this case study in the NY Times Magazine, “How One Stupid Tweet Blew Up Justine Sacco’s Life (Links to an external site.)Links to an external site..”

In one paragraph (4-5 sentences), discuss three (3) tips that you would give other college students about what they should do to protect their personal brand online and why these tips are important. Also, provide some insight about what you learned from Justine’s crisis.

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