read and write

Read the article below.

When, Why, and How to Fire That Customer

In the article, the author suggests that a firm may have customers it would benefit from “firing.” This thinking is very different from the idea that the customer is always right.

Discuss some firms for which this idea may not be as applicable and why you think so.

Suppose your Service Marketing Journal firm is considering the use of this strategy. Recommend a group of customers that the firm should consider “firing” and suggest some criteria that could be used to identify these customers. (Note: Think deeper than just “unprofitable” customers to things that may make them that way.)

Post B

Review the replies your peers made in Post A and select one.

Discuss the advantages and disadvantages of your peer’s recommendation and the criteria suggested. Justify your thinking.

For your peer’s firm, how do you think it would be best to practically implement this idea.

In what ways would implementation differ for the Service Marketing Journal firm you are using? Justify your thinking.