phi210week 4 discussion AND response

Fallacies and Errors in Sound Reasoning”

Please respond to the following:

There are several types of fallacies – equivocation, false authority, ad hominem, appeal to ignorance, and bandwagon. Please provide two (2) different examples of advertising that show any of the above topics. Which of the above fallacies is used in each advertisement? Why do you think the advertisers used that fallacy in the ad? Did the advertisers use the fallacy effectively? If you were an advertiser, what would you have done differently to better use the fallacy?

NOTE: All students are required to post a minimum of two (2) posts per online discussion thread. Students must have one (1) original post and a minimum of one (1) other post per discussion thread.



RE: Week 4 Discussion


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Good morning class and Dr. Wess,

A fallacy is an argument that seams to be sound, but does not use any rules of is usually used to persuade people and can be found in advertising and the cost of using this method can backfire when trying to trick people into what you want them to believe. I believe that it is extremely more effective to use logical reasoning and good evidence to persuade others to see your view. With that being said, I chose to look at a couple of commercials that use the bandwagon and ad hominem fallacies.

Ad: Old Navy – Fallacy: Bandwagon

Old navy wants to target parents who have kids who are going back to school but haven’t done their school shopping yet (1). The ad says if you want your kids to look cool, then you should go to old navy because that is what everyone does. I think it is effective because they are able to persuade people by showing them that the kids are unhappy with how they are dressed, and then show kids who are dressed cool, for cheap, and happy (1). If I was the advertiser fir this ad, I would have used more of the our clothes are cheaper than all others, but look cool aspect by pushing that point more.

Ad: About Global Warning – Fallacy: Ad Hominem

This ad is about global warning and targets people who believe in global warning and have a weak opinion about it (1). I think that this is an ad hominem fallacy because it attacks a group of believers of global warning rather than the concept. Global warning is a highly supported issue and trying to argue it logically is almost impossible (1). I am not a big fan of this type of fallacy and think that many people who oppose this issue tend to use this and the Texas sharpshooter fallacy to persuade their audience. This ad finds a criminal that believes in global warning and ignores all scientific proof and uses this to imply that are you going to be on the side of a criminal that supports global warning (1).


  1. Simar and Harmen Fallacy Project. 2017. You Wont Believe This!! Top Ten Fallacy Commercials!!! Retrieved from

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