Motivation and Affect Learning and Memory part of business plan
Coke/Pepsi, “Energy Drink” aimed toward baby boomer consumers. Daily vitamins, caffeine,
https://www.nextavenue.org/surprising-risks-energy-drinks-boomers/
http://www.laalmanac.com/population/po24la_zip.php
Male Latino American, (23-38), Southeast or East LA.