Minitrex Case Study

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Read the CRM at Minitrex Case Study on pages 243-245 in the textbook. Answer the Discussion Questions at the end of the Case Study. Your responses must be complete, detailed and in APA format. See the sample assignment for expected format and length.

  1. Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called.
  2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan be sure to include people, processes, and technology.

Note: Please include and abstract, summary, matter addressing the above questions and references a total of 5-6 pages. Please use APA format, you can use the sample paper attached for reference.Thank you

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