MGT323 Ashford Importance of CRM and Competing Internationally Discussion
1. CRM
Read the Forbes article, “The Role of Business Ethics in Relationships with Customers (Links to an external site.).” Based on the content presented in the article, describe the strategic importance of Customer Relationship Management (CRM) and discuss how CRM business ethics can be used to create customer satisfaction and greater profits for the firm. Respond to at least two of your classmates’ posts. (100 words)
2.Competing Internationally
When making purchasing decisions, should a corporation reduce its ethical standards in order to allow the company to compete internationally? Take a position and defend your answer. (100 words)
