marketing research unit 2 case study

For this assignment, read the case study, “Running the Numbers: Does It Pay?” attached below. Once you

have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported


1. Compile a short literature review, summarizing the case study’s main points, which might be used in this research


2. Apply the stages of the market research process described in Chapter 3 to how you might approach this situation.

3. Derive a hypothesis for each research question. Provide a sound rationale or theoretical explanation that leads to

the hypothesis.

4. Does this present Dr. Ray with an ethical dilemma in any way?

Your response must be a minimum of two pages, not including the title page and reference page. You are required to use

your textbook as a reference, as well as one additional source from a credible location. All sources used, including the

textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

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