In the article entitled A Better Way To Map Brand Strategy, the authors claim that “marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category, (Dawar and Bagga, 2015, page 3). Explain using two brand examples.
Dawar, N. and Bagga, C. (2015, June). A Better Way to Map Brand Strategy. Harvard Business Review 93(6), 90-97.
Use at least one reference