Decision

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Describe the concept of analogical reasoning. Then, considering your last purchase decision, discuss how analogical reasoning could have helped you to improve your decision and increase your satisfaction with the product or service that you purchased.

 

Bazerman, M. H., & Moore, D. A. (2009). Judgment in managerial decision making (7th custom ed., 191-193). Hoboken, NJ: Wiley.

 

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