CPD Discussion 1

Review and analyze the following material:

Refer to the above material for your 4-5 paragraph discussion of the following topics:

How does Apple innovate? In what ways does Apple’s process relate or not relate to Kelley’s perspectives on being “an expert on NPD process” and insights from “Voice of the Customer” (VoC) ethnography? What are the steps in Kelley’s NPD Process? Cite an example from the VoC cases given. Should Apple consider these types of insights or other techniques? Should you when you are developing your course project product? Why or why not?

  • Clear deliverable for Week 1 Discussion Post Assignment
    • Provide detailed explanations for your assertions, and use logic, research, and real-world examples to support your positions. Use citations and references.

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