concise and easy to understand

Instructions

Create a visual depiction using any tool you wish (graphs, charts, figures, pictures or PowerPoint) to explain the process of how ideas become regulations and rules and how rules and regulations become policy and laws on the local, state, and national levels for the nursing home industry. Research the path of how local, state, and national rules, regulations and laws are created and include the knowledge you find from this research into the visual depiction you create. The depiction should be concise and easy to understand. For example, no more than five PowerPoint® slides if PowerPoint® is used or no more than 2 pages of graphs, charts, figures, or pictures if WORD® is used. APA is not required except for the references section. You must include two (2) scholarly resources.

Requirements

Writer visually depicts a clear and easy to understand path of how ideas become healthcare policy on a local, state and national level.

Writer visually depicts how individuals or groups can impact this process and their role in the process.

Writer visually depicts how the process impacts the nursing home industry.

Please be sure to review the various Academic Tools to assist you with meeting APA expectations for written Assignments.

Submitting Your Work

Submit your work to the appropriate Dropbox. To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor has evaluated it. Make sure that you save a copy of your submitted project.

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Application for Understanding Ethical

Assignment Content

  1. Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

    Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

    • Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
    • Relate the triple bottom line to an organization’s sustainability.
    • Analyze consumer influence on ethical behavior in marketing.
    • Assess the value of communicating ethical behavior to the public.
    • Conclude how ethical issues influence legal issues in marketing.
    • Format your assignment according to APA guidelines.

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Development a. Marketing strategies

Here I have uploaded the assignment that needs to be extended totaling to 12-15 pages. 8 pages are already completed. I need help adding the last few pages with keeping in mind answering the statement below to each brand in the paper assignment. If there are any questions please reach out. Under each statement is what was expected to learn from that module, use that along with the statement to expand the paper.

Brand Creation and Development a. Marketing strategies

  1. Analyze the marketing strategies for their effectiveness in this stage of the brand. [MKT-400-02]
    1. In Module One, you learned about brand identity and how brands use brand equity to differentiate themselves from their competition. In Module Two, you will explore the role of brand positioning. Brand positioning is a marketing strategy that creates a unique space that the brand occupies for consumers, competitors, and stakeholders.

The idea of “brands as assets” began to take hold in the late 1980s, with brands perceived as long-term assets requiring active management (Aaker, 2014). This critical shift in thinking moved the focus of brand management from tactical communications to generate sales to an understanding that brands as assets support the overall business strategy. This fundamental shift from a tactical approach to a strategic approach for brands gave rise to the importance of brand equity. One of the benefits of establishing strong brand equity is that brand marketers can price their products and services at a premium because they are clearly differentiated in the marketplace and in consumers’ minds. Consider Nordstrom, Apple, and the Ritz Carlton as brands that are so differentiated that consumers willingly pay a premium for those products. The importance of brand equity is also demonstrated with consumer packaged goods like Tide, Dove, and Kellogg’s Frosted Flakes. These brands compete in their respective categories with other brands that are less expensive, but their brand equity is based on consumers’ belief in their superior quality, leading them to be category leaders. They have successfully positioned themselves as brands connected with what consumers want and expect in the category.

Brand positioning grows out of a brand vision or brand identity. Aaker (2014) defines brand vision as “an articulated description of the aspirational image for the brand” (p. 25). To develop brand positioning, the team that leads the brand must consider the following key elements:

  • Target Audience: Who will benefit from the product or service?
  • Problem: What is the issue that the target consumer needs your product or service to address?
  • Solution: What is the solution that the brand provides?
  • Market Evaluation (Category): What is the marketplace like for the brand? What other options exist for consumers to solve their problems?
  • Differentiation (Brand Promise): What makes the brand stand out from its competitors? How is the brand different and uniquely positioned to solve the consumer’s need?
  • Reason to Believe: What are the most compelling reasons consumers will believe the brand can deliver on its promise? This includes unique, defining points to support the brand positioning.

Using these key elements, a brand positioning statement can be developed. The brand positioning statement is an articulation of where your brand fits in its category and what it delivers to consumers. For example, a positioning strategy should clearly and seamlessly integrate these elements, following a similar template: “The [brand] serves the [target audience] and [fits in category] in order to [deliver a benefit/provide a solution] because of [support points/reason to believe].” The brand positioning statement will combine these elements into a singular statement that defines how the brand is positioned. All marketing communications should flow from your brand positioning.

Differentiation is a key factor that brand managers use to develop brand positioning. An important step in the process is identifying the points of parity (POPs) and points of differentiation (PODs). POPs are the factors that make the brand a member of the category. PODs are the factors that make the brand unique. As you complete this module, keep in mind the ways brands may position themselves alongside their competitors to ensure their brand stands above the rest.

ReferenceAaker, D. (2014). 20 principles that drive success. New York, NY: Morgan James Publishing.

2. Discuss any legal or ethical issues that have arisen and how they have impacted the brand. [MKT-400-05]

In Module Five, you have reached the midway point in this class. This week you will focus on the important legal and ethical issues that impact brands and branding. There are legal considerations throughout a brand’s life cycle. In the development stage, considerations include product development, selecting a name, and designing a logo. All of these functions require the coordination of brand managers and legal teams to protect the brand and register for any necessary patents or trademark protection. As a brand approaches launch and creative development for advertising and promotions, legal is engaged again to ensure that the communications do not overstate the product’s capability or offerings.

In addition to legal concerns, brands also need to be aware of ethical issues. These can range from production (e.g., labor conditions in manufacturing) to pricing (e.g., steep increases in sales price not justified by expenses) to internal management (e.g., harassment or discrimination claims from employees). Brands that faced these challenges include electronics sub-contractor Foxconn in China for allegations of poor working conditions, Mylan Pharmaceuticals, which increased prices of their EpiPen, and Uber for an internal culture that was considered hostile. The impact of these ethical issues can be significant and impact brand perception internally and externally, as well as brand equity. Ethical issues may also lead to litigation, which can further erode consumer perception of the brand and create losses in sales and brand value.

In this module, you will also consider the importance of consumer engagement and how brands strive to maintain it throughout the life cycle. Engagement also involves consumer influence on a brand. The prevalence of technology and social media has increased the influence of consumers on brands. Now consumers can provide feedback on their purchases, share experiences with the brand and influence other consumers and brands through social media.

3. Identify and describe two new marketing strategies the brand can employ in this stage. [MKT-400-04]

Here is a resource for the brand Starbucks I used in the second half of the assignment. https://hbswk.hbs.edu/item/starbucks-reinvented

In Module Four, you will explore the growth stage of the brand life cycle. This stage follows the launch, and it can also arise again after maturity for a brand that is reinventing itself.

In the growth stage for a brand, the sales increase, which leads to increased profits. The brand continues to connect with early adopters and to grow them with new buyers. Brands will also face increased competition in this stage as other brands enter the market. Promotions at this stage focus on differentiation to separate the brand in an increasingly competitive marketplace.

Successful brands will move through the growth stage to maturity. The maturity stage is often the longest-lasting stage, marked by slowing sales and competitors leaving the segment. Following maturity, brands will enter the decline stage. This decline can be a sudden or a slow decline in sales and profits.

With strategic management, brands can be reinvented and experience new growth. Notable brands that experienced a renaissance after passing through maturity to decline include Converse, Hostess Twinkies, and Old Spice. All of these brands experienced significant decline that led to their eventual purchase and repositioning by a new company. All share the benefit of investment in marketing to support the brands’ growth. For Twinkies, after the parent company filed bankruptcy and the brand was sold twice, it reestablished itself on store shelves and in consumers’ minds. The new owners are investing resources in the brand and innovating new flavors to grow the brand. In the case of Old Spice, research led to consumer insights for a new advertising campaign that reignited the brand by going viral.

Not all brands will be reinvented. In those cases, they will decline until the brand is delisted or sold to another company. Even brands that have faded away can invoke strong feelings and memories with consumers. This is the long-lasting power of the brand.

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promote professional socialization

The phrase "nurses eat their young" has been around for decades. The consequences of

bullying include nurses reporting poorer mental health, decreased collaboration with team

members, ineffective communication, reduced work productivity, and poor job

commitment.

 Do you feel bullying or horizontal violence is an issue in the clinical environment?

Why or why not?

 Discuss how the nurse mentor can promote professional socialization in the

workplace.

In order to receive full credit, you will need to clearly respond to both parts of the

question using subtitles or bullets AND cite at least one scholarly reference in your

response.

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appropriate performance measures

MT475-4: Apply appropriate performance measures and quality tools that are utilized within the context of supply chain management.

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ability to communicate effectively

Article Review Instructions

Overview:

The purpose of this assignment is to familiarize you with the ethical implications of the use of data as it related to this course. You must also demonstrate your ability to communicate effectively in writing with your audience.

Instructions:

1. Submit a 3-page analysis (5 pages total with Title Page and References) of an article that cites an example of unethical behavior as related to corporate or an individual’s behavior in the use of technology/data or unethical manipulation of such. Your analysis should include a summary of the article, your analysis of the ethical problem presented in the article, and how the topic relates to a biblical world view. The ethical problem should be clearly stated. Do not assume that your summary makes the ethical problem self-evident.

2. Article Selection: It is recommended that you choose a topic that is related to your major; however, the topic must incorporate technology. This should be a specific event, not an article such as “Five Ways Companies are Unethical with Data”. Such an article may be a good starting place but will not be sufficient for this assignment. The article will be current – from within the past 3 years. You can likely find an example from as recent as this week/month. As this may be a news article, be sure that you are using a valid source of news. You should find multiple sources reporting the same information to ensure that your assessment of the reporting is accurate. Feel free to cite from these additional sources as well as your main article.

3. Biblical Worldview: You will include at least two biblical references in your analysis.

4. Use APA format, including in-text citations and a reference page.

Submit your Article Review by 11:59 p.m. (ET) on Friday of Module 8.

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foundation for future discussions

Primary Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

For this Discussion Board, please complete the following:

The SWOT analysis is often used to help managers understand the competitive advantage of their organization. It can also help them to make decisions to support the organization’s mission and vision in an ethical manner and help with strategic planning.

Watch the video: Putting Your SWOT to Use

which will provide you with what you need to know about SWOT and making it work for your organization’s strategic planning.

Review the abbreviated version of the Starbucks 2020 SWOT Analysis.

Considering the video and the Starbucks 2020 SWOT Analysis, answer the following questions:

  • Opportunities are to be prioritized in your strategic plan. How would you recommend that Starbucks prioritize Ready to Drink (RTD) coffee products in the U.S.?
  • Weaknesses are important and need to be acted on quickly. What would be your first step to act on Starbucks expanding outside the U.S.? Why do you think this would work?
  • Threats need to be watched and monitored. Explain how you would plan to monitor weather disasters that could drive up the price of coffee beans?

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Within the Discussion Board

Primary Task Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

An American technology company has been readying its new product for global distribution. Its global headquarters is located in Denver, Colorado. It wants to successfully launch its business internationally and needs to choose and research 3 countries—that is, 1 in the Middle East, 1 in Asia, and 1 in Latin America—so that it can sell its new product in these markets.

Answer the following questions:

  • What are some of the differences between the cultures of the countries that you need to understand from a business standpoint?
  • How would you facilitate collaboration between these cultures?
  • Can you apply a U.S. management style in these countries? Why or why not? Identify some multicultural supervisory skills that you would recommend to build teamwork.
  • After studying the cultures of these countries, should you move forward with your business plan? Why or why not?

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broad field of security

As we reach the end of our time together in this course, we have covered a wide variety of topics across security. Hopefully, this sparked some interest and excitement in you. Describe a topic in the broad field of security, covered in this course or not, that interests you in learning further. I choose cybersecurity so describe cybersecurity  in the broad field of security, covered in this course or not, that interests you in learning further

Parameters

 

  • Posts should be 250 to 300 words in length
  • Must include at least one source outside of your textbook, and it should be included in the reference list at the end of the post
  • All sources should be used in the content of the post using APA format

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carrying out offensive attacks

300+ words

Question: Defending cyberspace is much like defending any other domain in that it involves the military. What is the military’s role in defending computer networks and carrying out carrying out offensive attacks? What are the issues pertaining to this role? Should the military be the only one in the US government carrying out this role? Why or why not? What can other entities add to this role?

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