Examine current health care marketing techniques in television, the Internet, radio, or any other media source. Some examples include, but are not limited to, advertising trends in pharmaceutical marketing, promotion of specialized clinics and hospitals, public relations events related to health care, or sales promotions of health care products or services.

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IndividualHealth Care Marketing Reflection Essay

Write a 700- to 1,050-word reflection essay on current health care marketing techniques.

 

Examine current health care marketing techniques in television, the Internet, radio, or any other media source. Some examples include, but are not limited to, advertising trends in pharmaceutical marketing, promotion of specialized clinics and hospitals, public relations events related to health care, or sales promotions of health care products or services.

 

Address the following points in your essay.

 

  • What is your opinion on current health care marketing techniques and trends?
  • Do you feel current marketing techniques are affecting consumer trends? If so, how?
  • Do you see any positive or negative impacts on health care workers due to current marketing techniques and trends?

 

Review the Health Care Marketing Reflection Essay document in the Materials section of the student website for more information.

 

Format your paper consistent with APA guidelines. This opinion paper is to be written in the 3rd person.

 

Note. This is an opinion essay; therefore, references are not necessary but highly recommended. However, remember to provide references should you use a specific example or resource in your essay.

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dentify the importance of the IOM “Future of Nursing” report related to nursing practice, nursing education and nursing workforce development.

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In a formal paper of 1,000-1,250 words you will discuss the work of the Robert Wood Johnson Foundation Committee Initiative on the Future of Nursing and the Institute of Medicine research that led to the IOM report, “Future of Nursing: Leading Change, Advancing Health.” Identify the importance of the IOM “Future of Nursing” report related to nursing practice, nursing education and nursing workforce development. What is the role of state-based action coalitions and how do they advance goals of the Future of Nursing: Campaign for Action?

Rubric : 5 Excellent 100.00% 80.0 %Content 5.0 % Provided an original summary of the key messages of the IOM report, Future of Nursing: Leading Change, Advancing Health. Any specific references should be cited. Provided an original summary of the key messages of the IOM report, Future of Nursing: Leading Change, Advancing Health. References specific to the IOM report were properly cited. 15.0 % Identify the role of the Robert Wood Johnson Foundation Initiative and the American Association of Retired Persons on the Future of Nursing Campaign for Action and the State Based Action Coalitions Demonstrates a full and deep knowledge of subject. Develops and explains an informed position on the committee’s initiative, integrates and justifies the impact on the Future of Nursing 15.0 % Identify the importance of the IOM FON report related to the nursing workforce Demonstrates a full and deep knowledge of the subject. Develops and explains the importance of the IOM FON report, integrates and justifies the importance of the IOM FON report related to the nursing workforce. 15.0 % Discuss the intent of the Future of Nursing Campaign for Action Demonstrates a full and deep knowledge of the subject. Develops and explains the intent of the Future of Nursing Campaign for Action, integrates and justifies the intent of the Future of Nursing Campaign for Action. 15.0 % Identify the rationale of state-based action coalitions Demonstrates a full and deep knowledge of the subject. Develops and explains and identifies the rationale of state-based action coalitions and justifies a rationale for state-based action coalitions. 15.0 % Discuss one state-based action coalition and two initiatives Demonstrates a full and deep knowledge of the subject. Develops and explains the one state-based action coalition and two initiatives, integrates and justifies one state-based action coalition and two initiatives. 15.0 %Organization and Effectiveness 5.0 % Thesis Development and Purpose Thesis and/or main claim are comprehensive; contained within the thesis is the essence of the paper. Thesis statement makes the purpose of the paper clear. 15.0 %Organization and Effectiveness 5.0 % Paragraph Development and Transitions There is a sophisticated construction of paragraphs and transitions. Ideas progress and relate to each other. Paragraph and transition construction guide the reader. Paragraph structure is seamless. 15.0 %Organization and Effectiveness 5.0 % Mechanics of Writing (includes spelling, punctuation, grammar, language use) Writer is clearly in command of standard, written, academic English. 5.0 %Format 2.0 % Paper Format (1- inch margins;12-point-font;double-spaced;Times New Roman, Arial, or Courier) All format elements are correct. 3.0 % Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment) In-text citations and a reference page are complete. The documentation of cited sources is free of error.

Explore the Campaign for Action webpage: http://campaignforaction.org/states

Review your state’s progress report by locating your state and clicking on one of the six progress icons for: education, leadership, practice, interpersonal collaboration, diversity, and data. You can also download a full progress report for your state by clicking on the box located at the bottom of the webpage.

In a paper of 1,000-1,250 words: 1.Discuss the work of the Robert Wood Johnson Foundation Committee Initiative on the Future of Nursing and the Institute of Medicine research that led to the IOM report, “Future of Nursing: Leading Change, Advancing Health.” 2.Identify the importance of the IOM “Future of Nursing” report related to nursing practice, nursing education and nursing workforce development. 3.What is the role of state-based action coalitions and how do they advance goals of the Future of Nursing: Campaign for Action?

Summarize two initiatives spearheaded by your state’s Action Coalition. In what ways do these initiatives advance the nursing profession? What barriers to advancement currently exist in your state? How can nursing advocates in your state overcome these barriers?

A minimum of three scholarly references are required for this assignment.

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Recommend a strategy for communication with Get Well Drugs in order to determine if the drugs supplied by this manufacturer are within benchmark standards set forth by the FDA. 2.Outline a plan for asking questions directed toward Get Well Drugs about any FDA regulations which may be applicable to your local hospital.

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Imagine you are the head administrator at Well Being Hospital, a hypothetical local health care facility. Your task is to communicate with Get Well Drugs, a major U.S. pharmaceutical manufacturer, in order to determine if the drugs supplied by this manufacturer are within benchmark standards set forth by the United States Food and Drug Administration (FDA) and are thus suitable for use at your hospital. Specifically, you have to report your findings to the health care professionals who use these medications.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a three to four (3-4) page paper in which you:

1.Recommend a strategy for communication with Get Well Drugs in order to determine if the drugs supplied by this manufacturer are within benchmark standards set forth by the FDA. 2.Outline a plan for asking questions directed toward Get Well Drugs about any FDA regulations which may be applicable to your local hospital. 3.Outline a plan for communicating these findings to a local consortium of nurses and physicians at your hospital. This plan must include, at a minimum, the cost of the drugs, as well as the types of drugs for use in mental, behavioral, and general services. 4.Conclude your findings, in which you suggest the pros and cons of using Get Well Drugs. 5.Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:

•Explain the major components of the U.S. health care system, their functions, and the relationships among these components. •Use technology and information resources to research issues in health services organization. •Write clearly and concisely about health services organization using proper writing mechanics.

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the benefits of establishing

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Here I have uploaded the assignment that needs to be extended totaling to 12-15 pages. 8 pages are already completed. I need help adding the last few pages with keeping in mind answering the statement below to each brand in the paper assignment. If there are any questions please reach out. Under each statement is what was expected to learn from that module, use that along with the statement to expand the paper.

Brand Creation and Development a. Marketing strategies

  1. Analyze the marketing strategies for their effectiveness in this stage of the brand. [MKT-400-02]
    1. In Module One, you learned about brand identity and how brands use brand equity to differentiate themselves from their competition. In Module Two, you will explore the role of brand positioning. Brand positioning is a marketing strategy that creates a unique space that the brand occupies for consumers, competitors, and stakeholders.

The idea of “brands as assets” began to take hold in the late 1980s, with brands perceived as long-term assets requiring active management (Aaker, 2014). This critical shift in thinking moved the focus of brand management from tactical communications to generate sales to an understanding that brands as assets support the overall business strategy. This fundamental shift from a tactical approach to a strategic approach for brands gave rise to the importance of brand equity. One of the benefits of establishing strong brand equity is that brand marketers can price their products and services at a premium because they are clearly differentiated in the marketplace and in consumers’ minds. Consider Nordstrom, Apple, and the Ritz Carlton as brands that are so differentiated that consumers willingly pay a premium for those products. The importance of brand equity is also demonstrated with consumer packaged goods like Tide, Dove, and Kellogg’s Frosted Flakes. These brands compete in their respective categories with other brands that are less expensive, but their brand equity is based on consumers’ belief in their superior quality, leading them to be category leaders. They have successfully positioned themselves as brands connected with what consumers want and expect in the category.

Brand positioning grows out of a brand vision or brand identity. Aaker (2014) defines brand vision as “an articulated description of the aspirational image for the brand” (p. 25). To develop brand positioning, the team that leads the brand must consider the following key elements:

  • Target Audience: Who will benefit from the product or service?
  • Problem: What is the issue that the target consumer needs your product or service to address?
  • Solution: What is the solution that the brand provides?
  • Market Evaluation (Category): What is the marketplace like for the brand? What other options exist for consumers to solve their problems?
  • Differentiation (Brand Promise): What makes the brand stand out from its competitors? How is the brand different and uniquely positioned to solve the consumer’s need?
  • Reason to Believe: What are the most compelling reasons consumers will believe the brand can deliver on its promise? This includes unique, defining points to support the brand positioning.

Using these key elements, a brand positioning statement can be developed. The brand positioning statement is an articulation of where your brand fits in its category and what it delivers to consumers. For example, a positioning strategy should clearly and seamlessly integrate these elements, following a similar template: “The [brand] serves the [target audience] and [fits in category] in order to [deliver a benefit/provide a solution] because of [support points/reason to believe].” The brand positioning statement will combine these elements into a singular statement that defines how the brand is positioned. All marketing communications should flow from your brand positioning.

Differentiation is a key factor that brand managers use to develop brand positioning. An important step in the process is identifying the points of parity (POPs) and points of differentiation (PODs). POPs are the factors that make the brand a member of the category. PODs are the factors that make the brand unique. As you complete this module, keep in mind the ways brands may position themselves alongside their competitors to ensure their brand stands above the rest.

ReferenceAaker, D. (2014). 20 principles that drive success. New York, NY: Morgan James Publishing.

2. Discuss any legal or ethical issues that have arisen and how they have impacted the brand. [MKT-400-05]

In Module Five, you have reached the midway point in this class. This week you will focus on the important legal and ethical issues that impact brands and branding. There are legal considerations throughout a brand’s life cycle. In the development stage, considerations include product development, selecting a name, and designing a logo. All of these functions require the coordination of brand managers and legal teams to protect the brand and register for any necessary patents or trademark protection. As a brand approaches launch and creative development for advertising and promotions, legal is engaged again to ensure that the communications do not overstate the product’s capability or offerings.

In addition to legal concerns, brands also need to be aware of ethical issues. These can range from production (e.g., labor conditions in manufacturing) to pricing (e.g., steep increases in sales price not justified by expenses) to internal management (e.g., harassment or discrimination claims from employees). Brands that faced these challenges include electronics sub-contractor Foxconn in China for allegations of poor working conditions, Mylan Pharmaceuticals, which increased prices of their EpiPen, and Uber for an internal culture that was considered hostile. The impact of these ethical issues can be significant and impact brand perception internally and externally, as well as brand equity. Ethical issues may also lead to litigation, which can further erode consumer perception of the brand and create losses in sales and brand value.

In this module, you will also consider the importance of consumer engagement and how brands strive to maintain it throughout the life cycle. Engagement also involves consumer influence on a brand. The prevalence of technology and social media has increased the influence of consumers on brands. Now consumers can provide feedback on their purchases, share experiences with the brand and influence other consumers and brands through social media.

3. Identify and describe two new marketing strategies the brand can employ in this stage. [MKT-400-04]

Here is a resource for the brand Starbucks I used in the second half of the assignment. https://hbswk.hbs.edu/item/starbucks-reinvented

In Module Four, you will explore the growth stage of the brand life cycle. This stage follows the launch, and it can also arise again after maturity for a brand that is reinventing itself.

In the growth stage for a brand, the sales increase, which leads to increased profits. The brand continues to connect with early adopters and to grow them with new buyers. Brands will also face increased competition in this stage as other brands enter the market. Promotions at this stage focus on differentiation to separate the brand in an increasingly competitive marketplace.

Successful brands will move through the growth stage to maturity. The maturity stage is often the longest-lasting stage, marked by slowing sales and competitors leaving the segment. Following maturity, brands will enter the decline stage. This decline can be a sudden or a slow decline in sales and profits.

With strategic management, brands can be reinvented and experience new growth. Notable brands that experienced a renaissance after passing through maturity to decline include Converse, Hostess Twinkies, and Old Spice. All of these brands experienced significant decline that led to their eventual purchase and repositioning by a new company. All share the benefit of investment in marketing to support the brands’ growth. For Twinkies, after the parent company filed bankruptcy and the brand was sold twice, it reestablished itself on store shelves and in consumers’ minds. The new owners are investing resources in the brand and innovating new flavors to grow the brand. In the case of Old Spice, research led to consumer insights for a new advertising campaign that reignited the brand by going viral.

Not all brands will be reinvented. In those cases, they will decline until the brand is delisted or sold to another company. Even brands that have faded away can invoke strong feelings and memories with consumers. This is the long-lasting power of the brand.

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Which characteristics of professionalism–such as ethics, networking, professional growth, and community involvement–are essential for leaders within the health care industry and why they are important?

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Personally Identifiable information, (PII) and how to protect it. We hope to develop a program that will bring awareness to care givers in hospitals and doctors’ offices, which will show how important it is to keep PII confidential. While steps are being taken to address this issue, the steps are not followed up on and patient information is still being disclosed to others who should have no access to this information. In addition medication errors are being made due to improper validation of PII. Team C will show how through proper training and specific steps information can be kept private. As a future health care leader, you may see leaders transition through many positions in an organization. In health care, it is important to have leaders that understand the leadership process and follow strategies for becoming effective coaches and mentors. However, many organizations do not offer leadership programs to help develop strong leaders for their organization or for the next generation. Each Learning Team must create a Leadership Development Proposal that might be presented to your organization’s board of directors to request funding for the creation of a leadership program. If your organization already has a program in place, you must then evaluate the program for its utilization and effectiveness. Describe the advantages and disadvantages of the program, if it is used, and explain how the program might be improved. Also, address how you might involve more people and enroll them in the program. Resource: Leadership Development Proposal on the student website Interview effective leaders that you know to gain insight into becoming an effective leader and mentor. You may also interview ineffective leaders and mentors to understand how to avoid those issues with your program. Create a 5-slides Microsoft® PowerPoint® presentation, with detailed speaker notes and references, including quotations that might be presented to your organization’s Board of Directors to receive funding for the program. Address the following questions in your plan or evaluation: 1.How do management and leadership theories and styles differ, including how the leadership model may be applied to management theories at different levels within the organization, from entry to advanced? 2.Which characteristics of professionalism–such as ethics, networking, professional growth, and community involvement–are essential for leaders within the health care industry and why they are important? 3.What are some challenges and issues affecting leadership in the health care industry? 4.How might these challenges and issues affecting leadership in the health care industry be overcome?

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Choose one significant advance, new system or product in management information that in your opinion will have a major impact on the health care delivery system in the coming years. Discuss what you believe the impact will be on the following stakeholders: hospitals, physicians, public health, insurance companies, and the government.

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HSA 520

DQ#1 “Significant Advances”  Please respond to the following:

Choose one significant advance, new system or product in management information that in your opinion will have a major impact on the health care delivery system in the coming years. Discuss what you believe the impact will be on the following stakeholders: hospitals, physicians, public health, insurance companies, and the government.

Considering your answer in the previous discussion, now discuss the obstacles that will have to be overcome to move forward, and what should be done now to prepare for the changes you anticipate.

DQ#2

“CIOs”  Please respond to the following:

Assess the role of the CIO within any health care organization and describe the key characteristics a CIO would need to possess to be effective in that position. Explain your rationale.

Assess your own ability to perform as an effective CIO and discuss what additional knowledge, skills, or abilities you would need to develop before you could step into the role.

HSA 535

DQ#1 “Cohort Studies”  Please respond to the following:

Compare and contrast the cohort study approach with case-control studies. Determine which you believe is most effective and explain why. Provide specific examples to support your response or cohort studies

Identify the advantages and disadvantages of developing and utilizing the cohort study methodology over the case-control study. Provide specific examples to support your response.

DQ#2

“Randomized Clinical Trials”  Please respond to the following:

Analyze the various factors that go into clinical trial methodologies (including randomization, historical controls, crossover studies, sample size, duration, and masking), and determine which presents the greatest challenges. Make at least two recommendations for addressing the challenges you have identified. Provide specific examples to support your response.

Compare the differences (not similarities) between community trials versus traditional randomized clinical trials (RCT). Determine if a community trial would produce more accurate results versus the RCT on sexually transmitted diseases. Provide specificexamples to support your response.

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Summarize the three forms of advanced directives. Which office policies might you develop regarding the implementation of advanced directives?

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Assignment: Ethics Compliance Plan

 

This assignment is the third section of your final project.

 

It is important for an office to clearly outline a code of conduct, including professional ethics, for employees to follow. As the office manager, you are completing a section on ethics for your compliance plan.

 

  • Resources: ”OIG Compliance Program for Individual and Small Group Physician Practices” article, Appendix A
    • Write a 700- to 1,050-word paper addressing ethics in health care.
    • Provide 1 to 2 references, excluding the text, for your paper.
    • Address each bullet point below in 100 to 200 words. Each bullet point must have its own heading in your paper.

 

o    Write an introduction to your ethics compliance plan explaining why it is important to have a code of ethics.

o    Explain the importance of the American Medical Association’s Principles of Medical Ethics, found on pp. 256–257 of the text.

o    Summarize the three forms of advanced directives. Which office policies might you develop regarding the implementation of advanced directives?

o    What process could you use to ensure that all employees know the ethical standards?

 

 

o    Present a situation in which the code of ethics of a medical professional is tested. Describe the situation and the possible consequences for the medical professional if they violate the office code of ethics.

 

  • Format your paper according to APA guidelines.
  • Post your paper as an attachment.

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What is the difference between simple and complex carbohydrates?

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 Assignment: Carbohydrate Presentation

 

  • Create a 10- to 15-slide Microsoft® PowerPoint® presentation that explains the following:

 

o    What are carbohydrates?

o    What is the difference between simple and complex carbohydrates?

o    How are sugars are broken down and used in the body?

o    What are the benefits that carbohydrates provide to the body?

 

  • Provide examples of foods that are considered healthy sources of carbohydrates.

 

  • Include information on one of the following disorders related to carbohydrates: lactose intolerance, diabetes, or hypoglycemia. Include a definition, how it affects the body, and some of the courses of action used to treat and manage the disorder.

 

  • Include speaker notes.

 

  • Include a Title Slide and Reference Slide with citations in APA format.

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egarding the short-term trading opportunity: 1. What basic trading principle is involved in this situation? 2. If Marlene’s expectations are correct, what will the price of this bond be in two years? 3. What is the expected return on this investment? 4. Should this investment be made? Why? b. Regarding the bond swap opportunity:

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Case Problem 11.1 The Bond Investment Decisions of Dave and Marlene Carter

Dave and Marlene Carter live in the Boston area, where Dave has a successful orthodontics practice. Dave and Marlene have built up a sizable investment portfolio and have always had a major portion of their investments in fixed-income securities. They adhere to a fairly aggressive investment posture and actively go after both attractive current income and substantial capital gains. Assume that it is now 2010 and Marlene is currently evaluating two investment decisions: one involves an addition to their portfolio, the other a revision to it.

The Carters’ first investment decision involves a short-term trading opportunity. In particular, Marlene has a chance to buy a 7.5%, 25-year bond that is currently priced at $852 to yield 9%; she feels that in two years the promised yield of the issue should drop to 8%.

The second is a bond swap. The Carters hold some Beta Corporation 7%, 2023 bonds that are currently priced at $785. They want to improve both current income and yield-to-maturity, and are considering one of three issues as a possible swap candidate: (a) Dental Floss, Inc., 7.5%, 2035, currently priced at $780; (b) Root Canal Products of America, 6.5%, 2023, selling at $885; and (c) Kansas City Dental Insurance, 8%, 2024, priced at $950. All of the swap candidates are of comparable quality and have comparable issue characteristics.

Questions

a. Regarding the short-term trading opportunity:

1. What basic trading principle is involved in this situation?

2. If Marlene’s expectations are correct, what will the price of this bond be in two years?

3. What is the expected return on this investment?

4. Should this investment be made? Why?

b. Regarding the bond swap opportunity:

1. Compute the current yield and the promised yield (use semiannual compounding) for the bond the Carters currently hold and for each of the three swap candidates.

2. Do any of the three swap candidates provide better current income and/or current yield than the Beta Corporation bonds the Carters now hold? If so, which one(s)?

3. Do you see any reason why Marlene should switch from her present bond holding into one of the other three issues? If so, which swap candidate would be the best choice? Why?

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Compare and contrast economic challenges and incentives within health care’s organizational models that might influence patient preference. How would value (both in quality and impact of care) differ where you have increase in access and decrease in reimbursement rates set by most insurance companies?

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Prior to engaging in this discussion, read Chapters 1 and 2 in the text and review any relevant Instructor Guidance. It is suggested that you also review the recommended articles to glean any helpful information. The idea that value depends on consumers’ preferences is often considered radical. In your initial post, analyze the economic theories that are germane to the provision of health services, and comment on how one or two specific model(s) might explain the framework or context of patient/consumer preference with regard to the health care services they have experienced. Compare and contrast economic challenges and incentives within health care’s organizational models that might influence patient preference. How would value (both in quality and impact of care) differ where you have increase in access and decrease in reimbursement rates set by most insurance companies? Guided Response: Read several of your classmates’ posts and provide a substantive written response to at least two of your peers. Discuss whether or not you agree with the conclusions provided in your classmate’s initial post. If you disagree, offer an alternative that is better in process and efficiency. Explain your reasoning and provide at least one reference to support your position. You must also comment specifically on one aspect of your classmate’s post with which you agree. In addition to responding to at least two other students’ posts, it is recommended that you reply to at least one person who responded to your original post by either respectfully defending your conclusion or by listing how you might implement the changes your classmate suggested.

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