Based on your research of the community surrounding your facility, write a lifestyle profile for the neighborhood that can be used as the demographic profile for potential patients at your facility. Based on your research, describe two ways the facility could segment their market. How does this profile provide you with insight on how the people in this neighborhood will perceive your facility?

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Complete the following problem related to market research and segmentation by writing a 1,050- to 1,400-word response.

Take on the role of marketing representative at a local hospital or medical facility with which you are familiar. Provide a brief description of the facility. The assignment calls for you to conduct research on the consumers in the facility’s area using at least two lifestyle analyses and marketing research databases discussed in Ch. 4 and 5 in your text.

Based on your research of the community surrounding your facility, write a lifestyle profile for the neighborhood that can be used as the demographic profile for potential patients at your facility.
Based on your research, describe two ways the facility could segment their market.
How does this profile provide you with insight on how the people in this neighborhood will perceive your facility?

Based on your research, assess the lifestyle profile you have developed.
In your assessment, is the demographic and psychographic information you found accurate? Why or why not?

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