AD648 University of Nairobi Strategic Analysis Delta Airlines Inc.

Your paper should contain the following components:

– The strategic future of your company

– The challenges your company will have to overcome

– The likelihood of long-term success for the company

– Innovations which your company must make to remain viable and sustain competitive advantage

– Companies can innovate using diverse methods: licensing, strategic alliances, social media sourcing, mergers and acquisitions, franchising, incubators, joint-ventures, and crowdsourcing, and using internal R&D. Briefly identify the methods your company will use to innovate.

You are not limited to using the methods I described for innovation. Please use other ideas, or input from other management literature as well. The discussion about the innovation methods should not be extensive.

Short example discussion about innovation at Google.

Google was founded by Sergey Brin and Larry Page through a research project funded by the National Science Foundation at Stanford University. Since 2015 the company restructured into Alphabet Inc., which became the parent company of Verily (healthcare and disease prevention research), Google (Chrome, Pixel, Google Home and Play, YouTube, AdSense,search, Android), Project Loon (balloons to expand the Internet), Project Wing (drones), X (secret R& D), Access (high speed internet, Webpass), Sidewalk Labs (smart cities), Chronicle (cybersecurity), Jigsaw (geopolitical challenges), Google Ventures (GV provides capital funding for startups), Nest (smart home) and Google Capital (late stage capital ventures), Google DeepMind (artificial intelligence), Waymo (self-driving cars) and ATAP (smart technology: fabric, VR).

Alphabet spent 16.6 billion dollars on research and development in 2017. Alphabet also bought around 228 companies since 2001. Some of the most well-known acquisitions include Android, DoubleClick, YouTube, Motorola, Boston Dynamics (Robotics), Deepmind (AI) and Nest labs (smart home). Alphabet doesn’t only acquire businesses to integrate them in their large ecosystem, but also to get access to a pool of fresh talent. This process is called acquihiring, the process of gaining new, small companies to recruit talent, without showing an interest in its current products and services, or their continued operation. Having access to fresh talent constantly increases the success rate of internal R&D. Google also uses crowdsourcing to improve their products and services. For instance, in order to improve the new Pixel, Google took to Reddit to find out how to improve the phone’s features. Moreover, Google launched an app in March 2018 called Crowdsource which enables the company to use the power and size of its user base to do “microtasks” to improve Google Translate, Google apps, or upload pictures of places. Google can directly improve the quality of their translations or maps without having to hire staff to do it.

Alphabet will continue its rapid innovation through both internal R&D, mergers and acquisitions, and using the power of crowdsourcing.

The internet is rapidly transforming into an ambient internet, powered by IoT devices, using artificial intelligence to predict patterns and suggest products, services, and actions to its users.

Wearable devices such as sweaters, or jewelry will send and collect data, voice recognition will become more standardized and facial recognition will be used for payments and authorization. The net will disappear in the background whilst giving us an unprecedented opportunity for interactivity through AR and VR.

Alphabet is buying startups in the AI, VR and AR markets, to get an early competitive advantage and this trend will continue in the next few years.

Google should use its wealth of data to increase the dependence on its services, Google has the data, and the R&D capabilities to create an omnipresence. Google has strategic plans to create empowered smart cities. Imagine a future where intelligent trains can predict public transportation usage based on AI, giving smart AI empowered verbal, or visual suggestions to users (based on their consumption patterns) where they should go to eat and shop. Google empowered highways can predict traffic and expand lanes, increase lighting, or maybe even heat in case of icy conditions, or cool down in hot conditions. Airplanes can have Google empowered smart seats, where the user can control lights, sounds, and use voice-controlled VR for entertainment. To achieve this futuristic vision, Google should create strategic partnerships with leading electronics and engineering companies to increase the dominance of Google Home and expand Google Sidewalk Labs. Alphabet should look for acquisitions to expand its market share in the smart home market. It has much more data than current market leader Amazon, and it can back that up with artificial intelligence, to create a more versatile smart home.

This is a team paper and for you, you only need to do the two parts:

1.Business Strategy

2.Competition

and our company is Delta Air Lines, Inc

and here is an attachment example for you

Style of the paper:

• Include a title page.
• Include a table of contents.
• Include an Executive Summary.
• Include page numbers.
• Please use clear references for every work you used to write your paper. These references should also be in a bibliography at the end of your paper.
• You can use the APA or MLA style for references